There are few things in the Real Estate world more painful that having your home languish for months on the market. Your home was in the paper, your agent held all those open houses, you turned on all the lights and had the music to create just the right atmosphere, and you priced it to sell….Right?
Charles Bent will help you piece together all crucial elements for a successful sale. He has also staffed a marketer with 13 years of marketing experience along with 9 years of licensed real estate experience.
1. Marketing – The marketing plan has to serve your listing. Where are the buyers looking for homes? Is the marketing positioned where your buyer is looking? Does the marketing serve the brokerage, the agent or your listing?
2. Photography – This is a hot button! I know from experience that great photography increases showings. Increased showings = sale (often at a higher price).
3. Cooperative Sellers – Accessibility goes a long way. Make your home tough to see and you will shrink the showings, particularly not a good thing in high inventory markets.
4. Staging – We live in our homes in a different way than we sell our homes. Look at the money builders spend on staging those models! There’s a reason – buyers need to feel an emotional connection to the property. Unwilling to hire a stager…reconsider or do your research. The time and money will come back to you.
5. Agent Selection – There are many wonderful and professional Realtors in the industry with a high level of integrity. Don’t just find the person that is filled with promises (fast sale with low commissions, the pricing advice that you want to hear rather than the truth, etc.) Charles Bent will show you what your market is reporting and be available when you need him. He is a full time agent working overtime to sell your home!
6. Pricing – Of course and let’s be honest! Are you chasing the market? The best marketing plan and the best house in the world will never sell if it’s overpriced. Charles knows your area and keeps abreast of market values. Call Charles for a free Market Analysis of your home.
7. Motivation - Charles has learned a few things in his years…"I can’t be more motivated to sell my client’s home more than they are." Are you motivated to sell? What are your goals? Assess your needs and your intentions with an agent that is looking for more than a new listing.
8. Stay informed - Know the market conditions, listen to the feedback from
showings, watch your neighborhood and let it speak to you. Look at the information
you gather as if you were the buyer. The best way is to receive emailed reminders
when a listing in your neighborhood has sold or is new to the market. Go to
Listingbook and open a free account that will do everything you ask as a
seller. Keep updated with what the market is doing in you, search like an agent
on the MLS and let Listingbook send you information and updates. (Click------------>
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